A Colorado advocacy group is spending thousands of dollars to convince people that smoking pot is safer than drinking alcohol.
It's an attempt by the Campaign to Regulate Marijuana Like Alcohol
to rally support for a vote in November that would legalize the drug
for recreational use. Colorado legalized marijuana for medical use in
Last Friday, the group
aired an advertisement on a local Denver channel during daytime
programming encouraging people to "start your conversation about
marijuana." The 30-second spot features a young woman typing a message
to her mother on her laptop, explaining that after spending her college
years drinking heavily, she now prefers marijuana because "it's less
harmful ... I don't get hung-over and honestly I feel safer around
The marketing campaign
aims to "break down the stereotype about who the typical marijuana user
is," explained the campaign's co-director, Mason Tvert.
"Most of them are professional, hard-working people," he said.
It's less harmful ... I don't get hung-over and honestly I feel safer around marijuana users.
TV ad, Campaign to Regulate Marijuana Like Alcohol
The TV ad, which aired
only on Friday, cost about $2,000, according to Tvert. It may run again,
depending on fund-raising efforts, he said. Last month, the campaign
spent about $4,500 on a billboard near Denver's (Sports Authority Field
at) Mile High stadium -- purposely adjacent to the Mile High Liquors
store -- to deliver a similar message, Tvert said.
The billboard also
features a woman, this one in her 50s, standing with her arms crossed
next to the message: "For many reasons, I prefer ... marijuana over
alcohol. Does that make me a bad person?"
Read the entire story at: http://www.cnn.com/2012/05/17/health/colorado-marijuana-initiative/index.html