"Dear Dad" portrays a son composing an email to his father, sharing his thoughts about marijuana and alcohol. He explains that they're a lot
alike – they both work hard and have good jobs – but that unlike his
father, the young man prefers to use marijuana instead of alcohol to relax at the end of a
tough day. It then transitions into the son stating how marijuana is less damaging than alcohol, and that there are no hangovers associated with marijuana use.
The first TV ad from the campaign in support of the initiative to regulate marijuana, titled "Dear Mom," was released just in time for Mother's Day weekend.
The ad, which was aired during NBC's "Today Show," "Ellen," and "The Doctors," features a young women composing a letter to her mother, explaining how she used to drink a lot in college, but as an adult she now prefers marijuana. She mentions that marijuana is less harmful to her body than alcohol and that she feels more comfortable around marijuana users.
The ad ends with the young woman suggesting that she and her mother talk about the issue. The campaign has featured the ad as part of it's Talk It Up project, which encourages supporters to start conversations about marijuana with family and friends to make sure they understand the fact that marijuana is safer than alcohol. You can do just that by visiting their action page, where you can share the video via Facebook, Twitter, and email.
The campaign supporting the initiative to regulate marijuana like alcohol in Colorado unveiled its first billboard this past week, and it is right on the SAFER message.
Hanging directly above a liquor store, the billboard displays a women in her forties, stating that she prefers marijuana over alcohol for a number of reasons, and then asking, "Does that makes me a bad person?" The campaign issued this statement regarding the billboard:
"This is the question we want individuals opposed to changing marijuana laws to consider. For far too long, society has looked down upon marijuana users. Despite the fact that marijuana is less harmful than alcohol, a significant segment of the population illogically considers the adult use of alcohol acceptable and the adult use of marijuana irresponsible. [SAFER emphasis added]"
The billboard also marked the beginning of a grassroots public education effort that also involves the distribution of flyers that convey a similar message and provide facts about the relative safety of marijuana compared to alcohol.
The release of the billboard generated a great deal of news interest, generating coverage by The Raw Story, the Denver Post, and a number of other media outlets.
Evangelist and Christian Coalition founder Pat Robertson came out in
support regulating marijuana like alcohol. In particular, he highlighted
the notion that if an adult can use alcohol, they should be allowed to
"If people can go into a liquor store and buy a bottle of alcohol
and drink it at home legally, then why do we say that the use of this
other substance is somehow criminal?"
“I really believe we
should treat marijuana the way we treat beverage alcohol,” Mr. Robertson
said in an interview on Wednesday. “I’ve never used marijuana and I
don’t intend to, but it’s just one of those things that I think: this
war on drugs just hasn’t succeeded."
For his part, Mr. Robertson said that he “absolutely” supported the
ballot measures, though he would not campaign for them. “I’m not a
crusader,” he said.
Kudos to Robertson for voicing his powerful opinion on this issue. The evangelical community has not traditionally been overly supportive of this issue, so perhaps with leadership of Mr. Robertson our message will begin to make more headway into that community.