The campaign in support of the initiative to regulate marijuana like alcohol in Colorado has released a web ad, "Dear Dad," just in time for Father's Day weekend. It compliments a similar ad, "Dear Mom," which was released – and aired on TV – just before Mother's Day.

"Dear Dad" portrays a son composing an email to his father, sharing his thoughts about marijuana and alcohol. He explains that they're a lot alike – they both work hard and have good jobs – but that unlike his father, the young man prefers to use marijuana instead of alcohol to relax at the end of a tough day. It then transitions into the son stating how marijuana is less damaging than alcohol, and that there are no hangovers associated with marijuana use.

Like with the "Dear Mom" ad, the "Dear Dad" ad ends by encouraging viewers to visit an action page on the campaign's website to share the video with family and friends, and start a conversation about marijuana.