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CNN: Group argues weed is safer than booze
Written by Tricia Escobedo   
Thursday, 17 May 2012

A Colorado advocacy group is spending thousands of dollars to convince people that smoking pot is safer than drinking alcohol.

It's an attempt by the Campaign to Regulate Marijuana Like Alcohol to rally support for a vote in November that would legalize the drug for recreational use. Colorado legalized marijuana for medical use in 2000.

Last Friday, the group aired an advertisement on a local Denver channel during daytime programming encouraging people to "start your conversation about marijuana." The 30-second spot features a young woman typing a message to her mother on her laptop, explaining that after spending her college years drinking heavily, she now prefers marijuana because "it's less harmful ... I don't get hung-over and honestly I feel safer around marijuana users."

The marketing campaign aims to "break down the stereotype about who the typical marijuana user is," explained the campaign's co-director, Mason Tvert.

"Most of them are professional, hard-working people," he said.

It's less harmful ... I don't get hung-over and honestly I feel safer around marijuana users.
TV ad, Campaign to Regulate Marijuana Like Alcohol

The TV ad, which aired only on Friday, cost about $2,000, according to Tvert. It may run again, depending on fund-raising efforts, he said. Last month, the campaign spent about $4,500 on a billboard near Denver's (Sports Authority Field at) Mile High stadium -- purposely adjacent to the Mile High Liquors store -- to deliver a similar message, Tvert said.

The billboard also features a woman, this one in her 50s, standing with her arms crossed next to the message: "For many reasons, I prefer ... marijuana over alcohol. Does that make me a bad person?"


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P.O. Box 40332 – Denver, CO 80204 – Phone: 303-861-0915 –